You know what’s sucky about regular flashlights? They only come in two colors: white or that yellowish-white that reminds us of the teeth of an avid coffee drinker. What fun is that kind of flashlight? We’ll answer that: NO FUN AT ALL. You know what is fun? Using the Multi-Color LED Flashlight to cast a sickly green glow over your face while telling a zombie story around a campfire. No campfire? Make a fake one with the orange light!
说到写产品描述时,先想象一下你的理想买家。他们欣赏的什么样的幽默(如果有的话)?他用的是什么词?他讨厌什么词?他们通常会问哪些问题,你应该回答他?
考虑一下,如果你在商店里面对面销售你的产品,你会如何和你的心怡买家说话。现在试着把这种语言融入到你的独立站或跨境电商网站中,这样你就可以在网上进行类似的对话,产生更深的共鸣。