模板：
For [target customer] who [statement of the need or opportunity] our [product/service] is [product category] that [statement of benefit].
例子：
For non-technical marketers who struggle to find return on investment in social media our product is a web-based analytics software that translates engagement metrics into actionable revenue metrics.
Geoff Moore在他的《Crossing the Chasm》一书中普及了这个概念。这个模板有助于回答我们在https://4liang.com/value-proposition-examples/文章中讨论的价值主张应该回答的四个问题。